One of the primary benefits of internet marketing is the wide reach that it offers. When you put something on the internet it has the potential of being seen by people all over the world. This is something that you are not able to get with other types of marketing because they are limited to the physical location of their creation.
The reach of internet marketing is not only counted by the number of locations that you can target. The number of people who see your marketing will also increase when you use the internet. This is due to the fact that more people use the internet than any other source of marketing. If you have an ad in a paper you are targeting only the people who read that paper. However, an online ad will be seen by anyone who is online.